The Thing Is...

[forsyth]

See, pollution is waste, right? Waste costs money, it's stuff you bought that doesn't go into the finished product. So by producing less waste, production becomes more efficient, which, which in turn makes costs go down which means more profit.

So why don't industry execs think this way? Besides the ridiculous short-term incentives built into the stock market to ignore the long term.

Comments

[meridethfate.livejournal.com]

Why dont they think this way? Because, so long as they hit the highest point of their salary in the five years before they retire, the long term effects and profitablity of the company is of null value to the executive. And why is American economy failing why Japan is slowing kicking our economic behinds? Because Japan builds a ten-year plan and factors out the "waste product" and Americans like immediate gratification. But hey, this land is our land...right?