The Thing Is...

[forsyth]

See, pollution is waste, right? Waste costs money, it's stuff you bought that doesn't go into the finished product. So by producing less waste, production becomes more efficient, which, which in turn makes costs go down which means more profit.

So why don't industry execs think this way? Besides the ridiculous short-term incentives built into the stock market to ignore the long term.

Comments

[the-s-guy.livejournal.com]

Currently the production and disposal of waste is cheaper than not producing it in the first place.

Alter this fact and the pendulum swings the other way.