DIY Internet

[forsyth]

I'm sure most of you have seen this already, but I never let redundancy stop me. I love the Internet. A lot because it lets so many awesome things happen that wouldn't have happened before, and most of them done just by random folks.

Like these videos. There's a band, called Ok Go! They posted a pair of videos on YouTube, one for "A Million Ways", the other for "Here it Goes Again". The first video made the rounds a couple months back, the second's going around now. And they're both pretty awesome, even though it's just filming the four of them in the one guy's backyard, or the four of them in a coordinated dance on treadmills.Well, the coordination and choreography is pretty awesome. But y'know, the fact that it's just the four guys and the one guy's sister doing the choreography and filming them, literally, in their backyard or basement is part of the appeal. And the music's pretty good.

What makes it even more awesome though, is it worked. The one guy was interviewed on the Colbert Report, and they got a record deal in part (EDIT: Already had a record deal) because of the attention their videos got. That's pretty cool.

I wonder if they'll keep doing those kind of music videos. It's hard to keep low-budget cred when you have an actual budget to work with.

Comments

[dezro.livejournal.com]

They've been a moderately successful band for quite a few years before the YouTube videos. They've been on a major label since 2001 at least and had two major album releases so far that you can find at pretty much any record store. They have a 'real' video out for the song Get Over It, but the YouTube ones are infinitely better.

I saw them once when they opened for TMBG in 2000 (I think) and they were pretty awesome.

[leticia.livejournal.com]

Heh. Since I understand that most record company deals take costs like video production out of the royalties for the artists, maybe MORE should go low budget. :p