forsyth | The Mating Game

From an evolutionary standpoint, I understand the point of playing hard to get. The female wants to convince the interested male he's special and she won't go around getting it on with other males, so makes it difficult to win her affections. This reassures the male about the probable paternity of any spawn, and thus makes him more likely to invest in their upbringing.

However, speaking as a guy, there's a VERY fine line between "hard to get" and "not interested". Yes, yes, "if it's too hard, you're not interested enough" or similar. Sure. Quite. Whatever you say.

Curse you sanitation and perfume, for you have rendered pheromones useless! USELESS I say! And also TOTALLY screwed up human mating rituals.